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Inexpensive Ways to Advertise Your Business
Advertising costs can ad up quickly. If
you are on a tight budget you may feel that you can not afford
to advertise. The fact is you can't afford not to advertise.
Fortunately there are ways to advertise free and almost free.
Here are several suggestions that will help you launch your
business and achieve success.
Signs and Cards
* Design a card that is the size of a
business card with 2 questions. These questions should ask your
targeted market questions that lead them to a decision to call
you. Example: If your targeted market is a consumer market, you
might ask a question regarding using "Green Products." Then
drop them every where you go. You can leave them in grocery
carts, book stores, and every where you go. Drop them like
bread crumbs in stores, business, school, and any where
possible.
* Magnetic vehicle signs, lawn or sidewalk
signs, T-shirts, fliers and so on are inexpensive.
* You can design business cards that stand
out on your computer. Hand them out to everyone you meet and ask
relatives and friends to do the same.
Community:
*
Think about donating a free services or products for fund
raisers in your area.
* Always include a drop card or business
card in the envelope when paying bills.
* Use your local high school booster club
news paper for inexpensive advertising. It goes for a good
cause and it is normally cost effective.
* Give free seminars for community groups,
mops, businesses, and organizations.
* Try a booth at local expos and fairs.
* Attend local business groups, networking
groups, meetings and business card exchanges.
* Patronize other home-based and small
businesses. Participate in cooperative advertising for special
newspaper business supplements. Let other small business owners
know that you want to business with them and would for them to
do business with you.
* Post your business's drop cards, fliers,
business cards and brochures on community bulletin boards.
Internet:
* Free Classifieds
* E-Zines
* Newsletters
* Exchange advertising with other sites
* Exchange links with other sites
* Submit your site to search engines
* Use a business card signature on your
emails with a link to your website
* Write articles for other sites and submit
them with a back link to your site
Media:
* Send out newsworthy press releases to
your local newspaper and through the Internet.
* Look for Free online Newspapers to place
classified ads in.
* Be available for interviews on local
radio and cable television shows.
* Contact your local news paper and offer
to write articles once a month in exchange for a free ad.
* Place classified ads in free shopper
papers.
* Look for online classifieds where you can
place ads.
* Check with your local specialty
publication to see if they do feature articles.
Local Seminars:
* Find local organization or communities
where you can hold a fee demonstrations at trade shows and
community or store events.
* Teach a course at local school or
community college.
* Conduct workshops at business conferences
or expos.
* Get creative and think about who needs to
hear about what you offer and where you can find a targeted
audience.
Use Your Customers To Help You Create More
Business:
* It takes less effort to keep a customer
than to get a new one! Let your existing customers know they are
appreciated. Send a thank you, Birthday Card, or Seasonal
Greeting Card. In that communication let them know you love
referrals.
* Do something special for your long time
customers.
* Always go the extra mile.
* Design a refrigerator magnet for your
customers as a thank you. This keeps you and your product
infront of the customer.
These are just a few of the many
creative methods you can use to promote your business.
Learn to think outside of the box and be creative. Don't be
afraid to try ideas. If they don't work, you'll learn from
it.
Written by Diane Gardner
Diane is a
mother of 2, grandmother of 4, and the author of
http://www.parentawarenesscenter.com a resource for parenting
tips and natural health alternatives
and a
work at home moms site http://www.wahmhotline.com
that provides articles, help, free tools, and more for the
mompreneur. Diane has been a successful entrepreneur for 20
years developing both off line and online businesses. She is
dedicated to helping women and is a personal success coach. She
has a passion for helping parents with health issues, natural
alternatives, toxic awareness and much more.
She is also dedicated to helping
women in business and moms who would like to work from home
successfully.
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